With the advent of TiVo and the PVR we are watching fewer and fewer commercials. Companies have to come up with new and creative ways to get their message across.
You can see the convergence of commercials and sweepstakes at FireBrand. All the promotions I checked out on this site were only open to the US.
RewardTV gives you the opportunity to earn points watching TV, answering trivia questions, then cashing the points in for sweepstakes, auctions or shopping sprees. Also only open to the US.
I thought the commercials running on FireBrand were pretty funny so it was interesting to hang around the site for awhile even though I couldn’t enter.
Tags: auctions, commercials, convergence, Marketing, open to the US, points, pvr, shopping sprees, sweepstakes, television, tivo
