I just read a really good post by marketing guru Seth Godin titled Making It Real.  His intention was to get business people clear about their marketing message so their future product or service would appear to be coming soon, not some vague point in the future.

His message, works for everything.  How many times do we say, “I want more money.” and when the Universe leaves us a penny on the ground in front of us we are ungrateful?  Didn’t you just get what you asked for?  Oh, you wanted hundreds, thousands, millions.  You were not specific so the Universe responded with what it thought was the appropriate physical manifestation.

What’s on your Winning Wish List?
A trip. Where?  For how long?  For how many?  All inclusive?  Spending money?
A car. What make?  Model?  Colour?
Cash. How much?

Bring that future prize to you, now.  Be specific!

OK, I’ll be more specific too.  I want to be a guest on The Ellen DeGeneres Show, before December 1, 2008.  That guest spot will lead to: 1) over 100,000 books sold in the US before December 1, 2009 along with 2) a permanent, well-paid role as her “Sweepstakes Queen” — just picture me with a big gold crown, a furred purple cape, an Ellen t-shirt, jeans and my lucky four-leaf clover sneakers — showing up at her sweepstakes winner’s homes handing out prizes and aiding her with in-studio promotions.  And as Joe Vitale would say, this or something better!  Why stand in the way if the Universe has a better plan?