I came across this article in Brandweek (a marketing and advertising industry publication) about “the future of contesting”, It’s Easy To Win.
The Coles Notes of the article is: sweepstaking will shift to online streaming live games shows in which they can participate in promotions, games and sweepstakes winning instantly.
I do see this as a new method of entry. (It actually looks like a lot of fun!) However, I do not see “old-fashioned” sweepstakes, contests or lotteries ever fading out or going away. Each entry method has its merits and place within a company’s marketing mix. The product or service and the target demographic will determine which entry methods, or blend of methods, a company will select to use when designing their sweepstakes promotion. An online live streaming game show will just be a new method to choose. Just like blogging and Facebook are also fairly new online entry method choices.
Check out the It’s Easy To Win site yourself and let me know what you think.
Tags: blogging, Entering, Facebook, It's Easy To Win, online live streaming game show
I beleave that it is a good thing it makes it a lot easier for sweepers. I really love doing sweepstakes. It will be a real good thing.
Sounds more like it’s “Getting Harder to Win”. This seems like it will be very time consuming. If most of your contests were “game shows”, how many could you do in a day? I don’t think I would even bother.
Funny that some see Harder-To-Win and I see Easier-To-Win. I see Easier-To-Win because now, there are MORE ways to enter and win. I have been entering on a daily basis for almost 8 years now. Due to my work schedule my entries are at an all time low and I am still winnng 5–15+ prizes every month, month after month. If it is so hard to win, why am I?
I think it may make entering more time consuming while at the same time easier to win. Why? Because more people ‘may not be bothered’ to enter.. leaving better odds for the rest of us!
ps– I would love 5 wins a month lol!