Just as my post on Donna’s Promo Talk stated, the entire company must be involved when running a promotion, not just the marketing department.

Amtrak had Duane Kerzic arrested for participating in their annual photo contest (as posted on SlashDot).  You can read Duane’s full account here.

When will companies learn it is so easy to avoid the bad PR and increase the good PR, that the promotion was originally designed to create by taking a few simple steps?