Contestors and sweepers are finally seeing the shift. What shift? The shift in the perception that many contest management companies and judging agencies have towards hobbyists. They are finally realizing that we not only enter their client’s promotions, but we also buy their client’s products. We are not evil greedy cheap sweepers. We are loyal customers that the sponsors can directly engage, via permission marketing, consumer generated media, social networking etc.
ePrize has just launched a promotion looking for The Next Big Idea! They are giving away a $1000 prize (either gift card or cash). It is one entry per person, open to Canada and the U.S. and ends March 2nd. They also ask you a few questions about your entry habits. I answered honestly because want them to know that even though I enter a lot, I also buy from the sponsors, plus it doesn’t skew their market research.
We entrants matter! This is the beginning of the Backend Marketing Revolution!!
Tags: backend marketing, contest management companies, judging agencies, sponsors
Indeed, you are (more often that not) considerably more experienced with contests than most brands, and more engaged with brands than any other customer/evangelist those companies can hope to attract.
I spy several great sound bytes in the above post for a small bit of memoir I’m writing called “Confessions of a Contester’s Son.” More on that coming soon.
It is nice to hear that the shift is beginning to happen. Unfortunately in Australia, compers (known as sweepers/contestors overseas) are regarded as somewhat a lower class rather than switched on consumers with dollars in their pockets. I think the few ‘bad apples’ have tainted us all with the same brush but hopefully with honest answers to entry questions they might start to see the golden opportunities right in front of them.