My friend Stephanie and I sat beside Arlene and her husband Doyle at the last Annual National Sweepstakes Convention. This week she sent me a very good question.
Hi Carolyn, I won your book a long time ago—very good contest tips. Good to see you at the Atlanta Sweepstakes Convention. Not 10 wins a month like years ago—My Sweepstake Club members and I are having “few and far between” wins. Too much competition??????
My question to you would be, what are you entering and how?
The reason I ask those questions is; I have been entering contests on a daily basis since 2001. I win 5–15+ prizes every month, month-after-month and have done for 12 years (with the exception of the 8 month break I took from the hobby). Last year I didn’t even track my prizes. This year I began filling in my WINs spreadsheet again and I won ten prizes worth $525.48. Pretty good start to the year, especially considering how long it took me to ramp back up to entering 1–2 hours per day.
“If you’re not evolving, you’re dying.”
My guess is you have not changed your entry method(s) very much over time. Also, how comfortable are you entering online via all the various entry methods (ie. Facebook, Twitter, Advergame, etc.)? Or using software programs like RoboForm?
What I enter and how I enter has changed and evolved over time. I was filling in OEBs (Original Entry Blanks) in 2001. I have not seen one in Canada since 2006. Then it was straight-forwardonline entry forms. Now 50% of the contests I enter are on Facebook. I am always trying our new entry methods, new ways to find contests, etc. Out of my ten wins this month, six of them were from Facebook entries and all were online. I also enter (and win) a lot of single entry promotions (even odds), short entry period contests (flash, one day, etc.) and locals (open to the Greater Toronto Area).
Yes, since the hobby has gone online, more people are entering, but companies are spending more than ever running promotions. It’s a multi-billion dollar industry. There are enough prizes for everyone.
Are you evolving or dying?
Carolyn Wilman (aka @ContestQueen) is the author of You Can’t Win If You Don’t Enter. She teaches others how to find, organize, enter and win contests, sweepstakes and giveaways. To-date others have won over $1,000,000 using her Online Contesting System. As a Promotional Marketing Consultant, Carolyn also helps companies create, and viral market, winning promotions.
Tags: competition, Marketing, odds of winning, winning less, winning more