My blog post Finally, A Company That Gets It!! created many questions for readers.  Mass Luminosity CEO Angel Munoz granted me an interview and answered your questions.

Could you please explain why an entrant would be considered a cheater if they don’t use a capital letter for the first letter of their name, for example?

That’s an odd question as it establishes the idea that we categorize people as cheaters for not following our instructions. That’s simply not the case. What we have said is that we want the entries not to be all in lower or uppercase. To understand why, you first need to know that contrary to most giveaway organizers we are not a spam company, and we do not sell, rent, lease or allow any third party to view, manage or use the information collected during our promotions. We approach our work with a very high degree of honesty and commitment. Therefore, we want our giveaways to be fair and equitable. One of the most common techniques that cheaters use to beat giveaway integrity checking systems is to create different accounts with the same name, but with different case combinations and abbreviations. Our system looks for those discrepancies, and will not select a winner that uses those odd mixed case techniques. We do not want our honest participants to be negatively impacted by that process and request that they use proper case sentences and full names during the registration. (more…)