Dell Enterprise Server has a new promotion called Are you an IT Hero? There are heaps of prizes to be won on a weekly basis including an Xboxes, home theatre systems and digital cameras.
Launchfire is the company behind the design and execution of the contest. They are very good at building viral marketing into every promotion they create for their clients. You gain entries in several ways. You can visit every day, play a game and gain an entry, up to 51 entries. You can invite friends and gain entries, up to 10. If those friends visit the website you gain entries, up to 10. If they enter the contest from your referral, you gain entries, up to 30. You can post a referral link in instant messages, personal web pages, blogs, message boards, email, etc. and for each person that enters from your link, you gain an entry up to 50 entries. If you opt-in to receive email from Dell, you gain entries, up to 15. If you participate in IT challenges you gain entries, up to 50. So if you were able to gain every possible entry into this contest, you would have a grand total of 216.
I love how Launchfire designs its promotions because they encourage the participant to interact with their client’s product or service on multiple levels. What I am questioning with this one is, what do I care about being an IT hero? I understand that, by law, contests in Canada need to be free to enter to anyone of legal age in their province, plus I would love to win one of the great prizes being offered, but I will never buy or implement any of the products or services being featured in this promotion. I wonder what Dell is gaining by running this contest vs. the similar promotions they run for their notebook and desktop line of computers, to the general public? Contests like this are fairly expensive to run. I hope Dell achieves their marketing goal.
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