In 1999 we went on a crazy road trip.
My husband Craig had been working on a large technology project that would take him to Philadelphia on a Thursday, a different U.S. city on a Friday and return him to me Monday night. So that year, his weekends were Tuesday and Wednesday. Every Thursday morning, on his way into work, on of his local Philly co-workers would stop in at Krispy Kreme Doughnuts and buy several dozen for the morning meeting. Craig would eat six! After every trip he would rave about these amazing doughnuts.
At that time the closest Krispy Kreme Doughnut location to us was in Scranton PA. He wanted me to try one of their doughnuts so we packed up the car and headed south east. He had never had one of their doughnuts hot and I thought the seven hour drive was worth it!
Fast forward to 2001. At that time, I had over 15 years marketing experience all in the technology industry. I found myself caught in the dot.com crash and unemployed for the longest period of my life. While seeking out new career opportunities I discovered Krisy Kreme as planning to open stores in Canada. I wrote the Canadian franchisee describing my passion for their product and our road trip. I was hired to write the Canadian FUNdraising marketing plan. It was during that project I had an opportunity to speak with the Vice President of Marketing in their U.S. head office. I suggested they sell their famous Krispy Kreme flavor shot syrup. At time was told that the idea was not viable.
Fast forward to 2008. On our recent road trip, we took a break at a Krispy Kreme Doughnuts. When we walked in a noticed they had bottles of their flavor shot syrup on the counter. Hey! That was my idea! I was told they had been selling the syrup for a few years.
That shows how long it’s been since I have been in a Krispy Kreme Doughnut shop. Sadly, the Canadian franchise expanded to quickly and there are only six stores left in Canada, one in Ontario. If you ever get a chance to visit a store when the “Hot” light is on, go in. There is nothing like a hot doughnut melting in your mouth.
Make sure you check out the production line through the glass wall and watch the icing waterfall.
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