Tonight was to be my first blog talk radio show in its regular time slot of every other Monday at 9:00pm ET. At 7:00pm I discovered my guest, Brian Makse, wasn’t able to make the show. I scrambled to get another guest, but to no avail.
So at 9:00pm I went on the air, alone. I thought I could have a free-for-all show and just answer random contest questions. With the Memorial Day long weekend in the U.S., I had one listener. After 10 minutes of my rambling on, I stopped the show and deleted the archive.
I learned not only do I need to assume no one will be listening ensuring I have enough questions prepared so my guest and I can talk for an hour, I need to be prepared to talk for an hour, alone.
Tune in again on Monday June 9th when my guest will be Patti Osterheld, the new editor of SweepSheet. I promise you’ll never hear dead air again.
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