I came across this article in Brandweek (a marketing and advertising industry publication) about “the future of contesting”, It’s Easy To Win.
The Coles Notes of the article is: sweepstaking will shift to online streaming live games shows in which they can participate in promotions, games and sweepstakes winning instantly.
I do see this as a new method of entry. (It actually looks like a lot of fun!) However, I do not see “old-fashioned” sweepstakes, contests or lotteries ever fading out or going away. Each entry method has its merits and place within a company’s marketing mix. The product or service and the target demographic will determine which entry methods, or blend of methods, a company will select to use when designing their sweepstakes promotion. An online live streaming game show will just be a new method to choose. Just like blogging and Facebook are also fairly new online entry method choices.
Check out the It’s Easy To Win site yourself and let me know what you think.
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