Contestors and sweepers are finally seeing the shift. What shift? The shift in the perception that many contest management companies and judging agencies have towards hobbyists. They are finally realizing that we not only enter their client’s promotions, but we also buy their client’s products. We are not evil greedy cheap sweepers. We are loyal customers that the sponsors can directly engage, via permission marketing, consumer generated media, social networking etc.
ePrize has just launched a promotion looking for The Next Big Idea! They are giving away a $1000 prize (either gift card or cash). It is one entry per person, open to Canada and the U.S. and ends March 2nd. They also ask you a few questions about your entry habits. I answered honestly because want them to know that even though I enter a lot, I also buy from the sponsors, plus it doesn’t skew their market research.
We entrants matter! This is the beginning of the Backend Marketing Revolution!!
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