Nissan Canada and Capital C began with a great idea. To have the biggest contest in Canadian history by giving away 50 cars! Sadly, it turned into the biggest contest fiasco in Canadian history. From my perspective, all the problems stem from poor promotional design combined with even poorer promotion execution.
If you are unaware of the promotion, it went something like this: create a “hyper” webpage, judges would select 500 finalists, the finalists would use social media and social networking to garner votes, the top 50 would win a car. (FULL RULES) Sounds simple enough.
There were far too many problems with the contest that occurred for me to blog about them. Here are a few links to the webpages and blogs relating to the Nissan Hypercube contest and all its failings.
Encyclopedia Dramatica Hypercube
Marketing Magazine is writing an article on the contest. If you have been affected by the promotion, or have comments on the contest and you would like to voice your opinion, please contact Matt Semansky directly before Friday August 7th.
September 18th, 2009 at 6:26 pm
It’s upsetting how poorly some contest are handled.