I want to give you an example of a sweepstakes that could have gone off the rails, but because the sponsor understood the value of customer service, even in situation that was unprofitable (from a financial perspective) they went above and beyond the call-of-duty resulting in a customer for life and a very vocal advocate.
So what happened?
Well, I entered a contest to win an organic top donated to Feisty, Frugal & Fabulous (@FeistyFrugal) by Green is Black (@thegreenisblack) and I was the lucky winner. I was very excited. The top was gorgeous and was happy to now own more than one piece of organic clothing. My contact information was then forwarded to Green is Black by Feisty, Frugal & Fabulous for prize fulfillment.
The next day I received an email from Green is Black outlining their sizing chart, requesting my sizing so they could send me the best fitting top. As it turns out they only had an extra small or large in stock and for the best fit I would have needed a small. So, instead of just sending me a large, that I would either wear big or give to a friend, they suggested I perusse their website and select anything I wished at the same price point. WOW! What a wonderful offer!
I had a hard time picking as they have so many beautiful items. I managed to narrow it doen to two items. I sent the following request to Green is Black:
All is well. I was not meant to have the Hope top…
Here are my two choices… I like both, so you pick.
The Awnee jacket is $248 regular price, but it’s on sale, so I am not sure if that counts…
The Nyan jacket is regular $98 regular price, and it’s on sale too…
Let me know if either item works for you. If not, I will select again.
Thank you so much.
To my surprise they picked the Awnee jacket. My win turned into a windfall!
If more companies did such outstanding back-end marketing, all their promotional efforts would return far greater results than they are receiving now. So, check out Green is Black and experience their extraordinary customer service today.
September 29th, 2009 at 10:23 am
Always great to hear about sponsors who step up the plate. Good for you for taking the time to appreciate them!
September 29th, 2009 at 1:30 pm
sounds great that this sponsor was gracious and wanted you the winner of the contest to be happy
September 29th, 2009 at 5:38 pm
That’s fantastic! Glad everything worked out.
September 29th, 2009 at 6:10 pm
Very nice jacket! Congrats to the winner!
September 29th, 2009 at 8:21 pm
Good story. It proves that even rules are not always cut in stone. I wanted to enter my wife in “The Faces Of Cornell” competition sponsored by the April Cornell catalog. When I read the rules I saw that it was for US only. I emailed them and sent pictures of my wife telling them that we were in Canada but would really like to join the competition. They let her and she was one of the 4 winners. The photo shoot in Vermont was a blast and she will be in the Spring 2010 catalog.
September 29th, 2009 at 8:23 pm
Second story. There was a contest sponsored by a New Brunswick radio station for NB listeners only. I e-mailed them that I was a faithful listener in PEI and wanted to enter their contest. They let me do it. I did not win though but it shows that it never hurts to ask.
September 30th, 2009 at 7:36 am
Wow! You look great in that jacket.
September 30th, 2009 at 7:53 am
Thanks, but it’s not me. It’s the online jpg of the model wearing the jacket.