I spotted a shared post from my contest buddy Serena on my Facebook timeline. She used the ‘headline’ STOLEN PHOTO WINS MOXIE CONTEST. Of course, I had to investigate.
After a bit of research, I decided the story would make a fantastic blog post. I wrote it all up, embedded the posts from Facebook, and published them.
The embedded posts didn’t work. UGH! Facebook!
I decided to go back, screenshot the posts and link to them. By the time I got back to Facebook, Moxie’s had deleted their post announcing the winner. It’s a good thing I was still on their cached Facebook page and was able to grab a screenshot!
The Contest Timeline
On June 11th, Moxie’s announced their BBQ contest:
It didn’t take long for the Internet to figure out it was a photograph ‘borrowed’ from Flickr, the owner of the image, Joe Carrow, was found, and he began commenting on the post.
It was outright wrong of Dan to steal the image from the Internet. It was worse than Moxie’s didn’t do their due diligence before announcing him as the winner. As there has been such an outcry from their followers, I am sure they are selecting a new winner and, this time, confirming authenticity before giving out the prize.
MARKETERS TAKE NOTE
What companies must do to confirm each submission is to: Google all recipe names and images to see if they are authentic.
TIP: Being in the photograph helps confirm authenticity as you are you. (I know images can be Photoshopped, but it is less likely.)
Moxie’s has contacted Joe. He posted:
I have received a phone call from Moxie’s, and they have disqualified him and apologized for the situation. It’s unfortunate that somebody was dishonest when they entered the contest, but I think that Moxie’s did act quickly and fairly.
It will be interesting to see what they choose to do next. (As a Sweepstakes Marketing Specialist, I would have loved to have sat in on the meeting to discuss how they were going to get out of this social media faux pas.)
What would you do if you entered this contest and lost?