The Coles Notes version is: they were competitors, aware of each other, and occasionally connected trying to solve similar customer challenges. When PunchTab decided to focus on other aspects of their business and get out of the contest arena, they recommended Rafflecopter as an option for all their customers.
So why Rafflecopter? There is a myriad of giveaway apps to choose from. I believe it’s because of all the apps that were similar to PunchTab, Rafflecopter played nice.
What do I mean by played nice? Although PunchTab was their competitor, they treated them with respect in public (on Twitter, Facebook, etc.) and you reap what you sow. They sowed professionalism and they received it in return. (That said, they also have a product worthy of endorsing. Even if they showed respect, but their product was horrible, they would not have received a recommendation.)
The laws of attraction, karma, giving and gratitude are universal. They don’t just work to win prizes or obtain material goods such as a new car, a big house or trips. They work in all areas of life.
Here a few of my blog posts on the subject of Universal:
Do you play nice when you are sweeping?
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.