I get asked this all the time. Why do Canadians have to answer a Skill-Testing Question to claim a prize? I have the answer in my book, and I blogged about it in 2015.
The reason we must answer a skill-testing question in order to win in Canada is; sweepstakes are illegal. Yes, I said illegal. Sweepstakes were made illegal to protect Canadians from scams.
Companies wanted to use giveaways in their promotions and advertising as they are a fantastic marketing tool, but couldn’t. A brilliant lawyer found a loophole in the law.
Contests were not illegal so if the entrant exhibited a form of skill, the promotion would be legal. Therefore, we answer a skill-testing question making the giveaway a contest and not a sweepstakes.
It’s been more than 200 years since the original law was put into effect, so I don’t think it will be changing anytime soon. Keep your calculator handy!
The reason will surprise you.
I think also the data collection laws may be different as I do not get many telemarketing calls. The ones I do get are always for duct cleaning. I think every other industry is using alternative marketing methods.
Thanks to Abbey for sending me this article.
What sweepstakes questions do you have?