So, who won the copies of Contesting: The Name It & Claim It Game that I gave away, and why did it take me so long to post the winners?
It took me two drawings to get a winner on Instagram, and three drawings to get a winner on YouTube.
Entrants do not check their notifications daily. I gave potential winners to days to respond or I would draw again. I say so right in the rules. If I didn’t, sometime I would never get a winner, or it could take months.
- Blog: Denise M. of Alberta, Canada
- Facebook: Laurie R. of Michigan United States
- Twitter: Holly B. of Ohio United States
- Instagram: Ida-May F. of Alberta Canada
- YouTube: Liz H. of Ontario Canada
- Newsletter: Lynn M. of Nova Scotia Canada
If you didn’t win, the paperback is only $19.95 USD and the Kindle edition is only $9.95 USD. For the price of a couple of cups of coffee, you can garner all of Helene Hadsell’s winning wisdom. Book details here.
Why don’t all companies announce winners?
I wish I knew. To me, companies that do not announce winners are missing out on a big marketing opportunity. I call it Back-End Marketing, and why wouldn’t they take the opportunity to show entrants that their giveaways weren’t a scam, have fun content to share and create Pull Marketing for the next promotion?
Far too many marketers only do Front End Marketing, which is ‘old school’ when marketing communication was only one way and threw very few channels (print, TV, radio, etc.).
My only suggestion is to contact companies when winners are not announced and ask, “So who won?”
Do you check your notifications daily?