I want to give you an example of sweepstakes that could have gone off the rails, but because the sponsor understood the value of customer service, even in a situation that was unprofitable (from a financial perspective) they went above and beyond the call of duty resulting in a customer for life and a very vocal advocate.

So what happened?

I entered a contest to win an organic top donated to Feisty, Frugal & Fabulous (@FeistyFrugal) by Green is Black (@thegreenisblack) and I was the lucky winner.  I was very excited.  The top was gorgeous and was happy now to own more than one piece of organic clothing.  My contact information was then forwarded to Green is Black by Feisty, Frugal & Fabulous for prize fulfillment.

The next day I received an email from Green is Black outlining their sizing chart, requesting my sizing so they could send me the best-fitting top.  As it turns out they only had an extra small or large in stock and for the best fit I would have needed a small.  So, instead of just sending me a large, one that I would either wear big or give to a friend, they suggested I peruse their website and select anything I wished at the same price point.  WOW!  What a wonderful offer!

I had a hard time picking them as they have so many beautiful items.  I managed to narrow it down to two things.  I sent the following request to Green is Black:

All is well.  I was not meant to have the Hope top…
Here are my two choices… I like both, so you pick.
The Awnee jacket is $248 regular price, but it’s on sale, so I am not sure if that counts…
The Nyan jacket is regular $98 regular price, and it’s on sale too…
Let me know if either item works for you.  If not, I will select it again.
Thank you so much.

To my surprise, they picked the Awnee jacket.  My win turned into a windfall!

If more companies did such outstanding back-end marketing, all their promotional efforts would return far greater results than they are receiving now.  So, check out  Green is Black and experience their extraordinary customer service today.