This blog was originally posted on January 31st, 2013. 

My friend Stephanie and I sat beside Arlene and her husband, Doyle, at the last Annual National Sweepstakes Convention.  This week, she sent me an excellent question.

Hi Carolyn, I won your book a long time ago — very good contest tips. Good to see you at the Atlanta Sweepstakes Convention.  Not 10 wins a month like years ago—My Sweepstakes Club members and I are having “few and far between” wins. Too much competition??????

My question to you would be, what are you entering and how?

The reason I ask those questions is that I have been entering contests daily since 2001. I win 5-15+ prizes every month, month after month, and have done so for 12 years (except for the occasional breaks I took from the hobby). Last year, I didn’t even track my prizes. This year, I began filling in my WINs spreadsheet again, and I won ten prizes worth $525.48. Pretty good start to the year, especially considering how long it took me to ramp back up to entering 1-2 hours per day.

“If you’re not evolving, you’re dying.”
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My guess is you have not changed your entry method(s) very much over time. Also, how comfortable are you entering online via all the various entry methods (ie. Facebook, Twitter, advergames, etc.)? Or using software programs like RoboForm?

What I enter and how I enter have changed and evolved. I was filling in OEBs (Original Entry Blanks) in 2001. I have not seen one in Canada since 2006. Then it was straightforward online entry forms. Now, 50% of the contests I enter are on Facebook. I am always trying out our new entry methods, new ways to find contests, etc. Out of my 10 wins this month, six were from Facebook entries, and all were online. I also enter (and win) a lot of single-entry promotions (even odds), short-entry-period contests (flash, one-day, etc.), and locals (open to the Greater Toronto Area).

Yes, since the hobby has gone online, more people are entering, but companies are spending more than ever running promotions. It’s a multi-billion-dollar industry. There are enough prizes for everyone.

Are you evolving or dying?